Zoopla.co.uk Launches National TV Advertising Campaign.

Leading property website, Zoopla.co.uk, has today launched its first national TV advertising campaign which will include a number of prime-time slots across ITV, Channel 4, Channel 5 and the Sky digital channels. The initial campaign will run for five weeks to the end of September and is part of an extensive multi-million pound TV, print and digital campaign to run over the coming months.

The new TV campaign will tap into the nation's obsession with the property market and is designed to increase Zoopla.co.uk brand awareness and drive even greater performance for its member estate agents. 87% of adults will see the TV ad at least once during the initial five-week period and the TV campaign will supplement the ongoing print and digital advertising activities undertaken by Zoopla.co.uk.

Spring Estate Agents Managing Director Govind Manocha said "We have been involved with Zoopla right from the early days and are very impressed with its content, functionality and back end technology. We liked this portal so much that we decided to upgrade to a premier subscription with Zoopla giving us maximum exposure on all the partner web sites".